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SIMPLE acts of kindness can make a big difference – that’s the message from a new campaign being launched in Carmarthenshire, Pembrokeshire and Ceredigion.

Connect to Kindness aims to create more understanding about the benefit and impact of kindness to ourselves and others in our community.

“Scientific studies have shown that simple acts of kindness make a big difference to wellbeing and that kindness is good for you,” said Rebecca Evans, Senior Public Health Officer from Public Health Wales. 

As part of the campaign, the regional partners will be developing stronger community networks in order to create an environment where acts of kindness can flourish and happen more easily.

Connect to Kindness has grown out of a programme developed within the Healthier West Wales Transformation Fund. The partners are Pembrokeshire, Ceredigion, and Carmarthenshire County Councils, the Pembrokeshire, Ceredigion and Carmarthenshire Associations of Voluntary Services, Hywel Dda University Health Board, Public Health Wales and the West Wales Care Partnership.

Connect to Kindness five key messages:

Kindness is for everyone – Kindness is inclusive, it knows no barriers or discrimination and is for everyone;

Kindness is good for you – Medical research has proven that being kind and receiving kindness has a positive physical effect on us;

Kindness connects us – It brings us together and helps us share;

Kindness protects us – It has been proven that being kind and receiving kindness helps us live longer and happier lives; and

Kindness is inspiring – When others are kind we are more likely to be kind ourselves


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