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Entry deadline approaches for Swansea Bay 10k run

Get your entries in for the 80’s themed Admiral Swansea Bay 10k.


The Swansea Council organised event is due to take place on Sunday 19 September – and entries close on August 31 although they may close earlier if capacity is reached.

As it launched in 1981, this year’s event is all about celebrating that decade – so entrants are free to celebrate everything 80s through fancy dress such as sweatbands, leg warmers, big hair and bright colours.

Expect themed music, 80’s characters and entertainment at retro “cheer zones” along the route.

Hundreds of people new to running are expected to join this 40th Swansea Bay 10k race, which is sponsored by Admiral. Many took up the activity as they spent hundreds of extra hours in and around their homes due to the pandemic.

Council cabinet member Robert Francis-Davies said: “Lots have people have taken up running, jogging or walking over the past 16 months.

“Many might have already done enough training to run the 10k – but don’t yet realise it!

“Running has been an escape that many have enjoyed, particularly over the past year or more, and it’s offered genuine health and well-being benefits.

“For those who’ve run and jogged in recent months, the 10k is a great opportunity to enjoy a flat scenic route in a new way. It can be a stimulating new challenge – and they’ll even get a 40th anniversary race medal!”

Like other running events in Wales, last year’s event was postponed as a result of the pandemic. This year’s event is extra special as it marks the 40th Swansea Bay 10k.

It will be the 15th occasion that Admiral has sponsored the event, which as well as the 10k, offers 1k and 3k junior fun runs, along with a 10k wheelchair race and a mascot race.

Rhian Langham, Admiral’s had of people services, said: “We’re delighted to continue our sponsorship of the Admiral Swansea Bay 10k race and fun runs for the 15th year.

“Supporting events in our local community is very much part of our culture at Admiral, so it’s great to be involved in an event like this, especially after a challenging year.

“I’d like to take this opportunity, on behalf of everyone at Admiral, to wish all the runners the very best of luck.”

The council’s events team continue to closely monitor the pandemic situation. The September 19 event will take place in line with the relevant regulations and guidance from Welsh Government, Public Health Wales and UK Athletics.

Measures such as a staggered start to the race will ensure the event is safe for everyone involved, including the wider local community.

Those who booked places for the 2020 event were automatically guaranteed places for this year’s celebratory anniversary event.

Visit www.swanseabay10k.com for more information and to book your place on the start line.

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