On Friday 20 August, a team of creatives, including partners from Wales, will launch ‘Fix Up The City’ – the first ever city-scale, immersive Augmented Reality (AR) experience based on the iconic duo Wallace & Gromit – which can be experienced in Cardiff, San Francisco and Bristol.
The new augmented adventure has been created by multi award®-winning animation studio, Aardman, and Fictioneers: which is a collaboration of partners including Newport-based Tiny Rebel Games, Potato (part of the AKQA network), and Sugar Creative.
The activity, funded by UK Research & Innovation (UKRI), follows Fictioneers’ successful launch of The Big Fix Up earlier this year. The project also received support from Welsh Government via Creative Wales. Creative Wales is a Welsh Government internal agency that supports the development of the fast-growing creative industry in Wales, focused on developing and promoting growth across the Screen, Digital, Music and Publishing sectors.
Creative Director at Tiny Rebel Games (a co-founder of Fictioneers), Lee Cummings, said: “We are so excited to launch Fix Up The City this summer. It’s an experience that puts these cities at the forefront of city scale augmented reality experiences. This project