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HOW TO promote and develop the county’s tourist destination potential is covered by a new interim plan, filling the gap while a long-term blueprint is created.

There was no Destination Plan prepared last year and a new partnership working scheme is being developed for 2020-2025 but a need to cover this year’s holiday season was identified.

The “short plan” may not have a lot to it but “does give us enough to hang grant applications on” and shows there is a strategy to support tourism in Pembrokeshire, cabinet member for economy, tourism, leisure and culture Cllr Paul Miller said.

It states that projects and initiatives will be supported when they help to deliver “growth outside the main summer months,” improved access and protection of the natural environment.

Cllr Phil Baker, cabinet member for planning and infrastructure, added: “It’s good to see that there’s an interim plan for the next 12 months and ensure we maximise the impacts of what we do with event and sports based tourism.”

He added that Pembrokeshire was an “exemplar” for events such as Ironman Wales and he also highlighted the need for communities to develop their own plans, such as the successful events held in Saundersfoot which extend the season.

An alternative service delivery model for tourism in partnership with the Destination Pembrokeshire partners (Pembrokeshire Coast National Park Authority, PLANED and Pembrokeshire Tourism) is currently being developed, with a European funding bid for a business case due to be decided soon.

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